NETWORK MEDIA RESOURCES AS THE INSTRUMENT OF RECRUITING OF FOREIGN STUDENTS IN THE RUSSIAN HIGHER EDUCATION INSTITUTIONS

Abstract

Information technologies become more and more important instrument of recruiting of foreign students. In article the online recruiting methods used by foreign and Russian higher education institutions now and recent trends in the field of education export are considered. Results of the research “Education Value” conducted in 2015 by HSBC bank are given. Are discussed a role of the websites for students, parents, the recruiting agencies in information search and social networks as one of the main channels of recruiting of students. Social aspects of Wikipedia as important information resource and instrument of recruiting of foreign students are discussed.

Keywords

• иностранные студенты
• экспорт образования
• информационные техно-логии
• рекрутинг абитуриентов