The Influence of China in Hollywood Environment

Abstract

Film as an entertainment and learning tool is so effective that many filmmakers around the world have included certain elements in their homemade films such as a moral message to educate as well as communicate the culture of a state. Films in Hollywood are used by the People’s Republic of China to form Chinese image worldwide. This study discusses how the People’s Republic of China through the Dalian Wanda Group real estate entrepreneur Wang Jianlin helped Hollywood to rise from its downturn. Culture is expected to be a bridge between the People’s Republic of China and the United States of America. Also discussed is how audiences and also mass media have responded to the phenomenon that occurs between the People’s Republic of China and Hollywood affair using many aspects (culture, business, and public diplomacy) and many elements (cultural, media, governmental, and public diplomacy). Yet China is not used to utilize the maximum potential of movie as soft power.

Keywords

• hollywood
• china
• culture
• business to business
• public diplomacy