LICENCES, PROMOTION AND COMMUNICATION TOOL IN SPORT
Abstract
In sports the licenses involve temporary entitlement of running a sports brand. Licensing program of the International Olympic Committee requires the manufacture of generic items, related to a particular Olympic Games, Olympic property based on generic, represented by: Olympic symbol (the five circles), terms of needitoriale Olympics marks the historical editions previous Olympics. The transmission of information stored on various media, communication is very important. Communication is the process of transmitting information and building mutual understanding through symbols. Essence of communication is to transfer mutual understanding.
