TRENDS OF WINE MARKET IN ROMANIA: COMPETITIVENESS AND DEVELOPMENT OPPORTUNITIES IN THE CONTEXT OF MARKETS GLOBALIZATION

Abstract

The paper aimed to evaluate the wine market in Romania and make assumptions about its development opportunities in the context of market globalization. The paper underline directions of development related with the entrepreneurial sector. The research method is based on calculation and interpretation of competitiveness indicators. Even if the results indicated a low competitiveness of this sector, the development opportunities of wine market in Romania can lead to an increased share of this market at national level and higher level of export in terms of value on European Union and world markets.

Keywords

• development opportunities
• globalization
• Romania
• wine market