Taking Competitive Advantage By Business Model Innovation(İş Modeli İnovasyonu ile Rekabetçi Bir Avantaj Yakalamak)

Abstract

In the world and Turkey there are many companies that both survive and increase their market shares and profits by changing business models. Business model innovation is one of the best and prevailing methods to tackle with the difficulties emerged in crisis and recession periods and the other endangering factors that should be reacted at once as well as to increase market share and to make profit. In this study, some significant points that companies have to consider for taking competitive advantage by business model innovation are indicated. Taking these findings into consideration will help managers to cope with the crises caused by environmental and/or organizational factors.

Keywords

• Business Model
• Business Model Innovation
• Crisis
• İş Modeli
• İş Modeli İnovasyonu
• Kriz