Exploring Internet Meme Activity during COVID-19 Lockdown Using Artificial Intelligence Techniques

Abstract

The sudden outbreak of the novel coronavirus (nCoV-19, COVID-19) and its rampant spread led to a significant number of people being infected worldwide and disrupted several businesses. With most of the countries imposing serious lockdowns due to the increasing number of fatalities, the social lives of millions of people were affected. Although the lockdown led to an increase in network activities, online shopping, and social network usage, it also raised questions On the mental wellness of society. Interestingly, excessive usage of social networks also witnessed humor traveling across the Internet in the form of Internet Memes during the lockdown period. Humor is known to affect our well-being, decision-making, and psychological systems. In this paper, we have analyzed the Internet Meme activity in Social Networks during the COVID-19 Lockdown period. As humor is known to relieve individuals from psychological stress, it is necessary to understand how human beings adopted Internet Memes for coping up with the lockdown stress and stress-relieving mechanism during the lockdown period. In this paper, we have considered thirty popular memes and the increase in the number of their captions within the period (September 2017 to August 2020). An increase in Internet Meme activity since the lockdown period (March 2020) depicts an increase in online social behavior. We analyze the internet meme activity in social networks during the COVID-19 lockdown period using random forest, multi-layer perceptron, and instance-based learning algorithms followed by data visualization using line graph and Heat Map (8 & 15 clustered). We also compared the performance of the models using evaluation parameters like mean absolute error, root-mean-squared error & Kappa statistics and observed that random forest and instance-based learning algorithms perform better than multi-layer perceptrons. The result indicates that random forest and instance-based learning classifiers are having near perfect classification tendencies whereas multi-layer perceptrons showed around 97% classification accuracy.