Presenting a structural model for predicting behavioral intention to donate blood based on planned behavior and moral norms in blood donors in Tehran

Abstract

Aim and Background : In order to predict the behavioral intention to donate blood based on the planned behavior and moral norm of blood donors in Tehran , we need to attract voluntary blood donation in people Materials and Methods : In this research 316 participants were selected to donate blood in four blood transfusion centers in Tehran , of which 194 were women , 122 were men , 188 were single and 128 were married and 207 had a history of donating blood . The average age of the participants was 31 . 41 years . Quota non - random sampling method was used and the participants were asked to answer the questionnaires based on the theory of planned behavior and moral norms and in order to analyze the psychological characteristics of the sample group , descriptive statistics , structural equation modeling approach and AMOS 21.0 software were used Finding : The correlation coefficient between behavioral intention to donate blood and planned behavior ( 0 . 51 ) and moral norm ( 0 . 15 ) is significant at 0 . 01 level . The coefficient of the path related to the planned behavior to the behavioral intention to donate blood was significant at a level less than 0 . 001 and the coefficient of the path related to the moral norm to the behavioral intention to donate blood was significant at a level less than 0 . 05 Conclusions :The theory of planned behavior has been used repeatedly and is promising in predicting altruistic behaviors such as blood donation in volunteers , but in general , its predictive ability considering the structure Others , such as the moral norm increase . Moral norm a significant predictor of intention and attitude was an insignificant predictor for this group .

Keywords

• behavioral intention to donate blood - planned behavior - moral norms