AESTHETIC CONSIDERATIONS IN INDUSTRIAL AND VEHICLES DESIGN

Abstract

Industrial aesthetics is part of everyday aesthetics and is used to achieve a harmonious unity between objects’ utility and visual appearance. The aesthetic value of a product is the result obtained from an organised integration of functional, technological, economic, and cultural factors in the development phase, as well as compliance with the laws of industrial aesthetics. This study examines optimal design development for industrial products using dedicated software. The work begins by describing the requirements of product design development and emphasising aspects of the principles necessary for creating industrial aesthetics. The determination of object proportions and the shape design method are presented in the second part of the study, in which a vehicle design is developed using the theory of the “golden section”. The conclusions for determining the aesthetic design of the industrial object are presented at the end of the study

Keywords

• industrial design
• golden ratio
• everyday aesthetics
• colour theory