Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market

Abstract

Many entrepreneurs,policy makers and researchers consider business growth as a key outcome for new and young firms. Why do some companies continue creating jobs and finding innovative solutions for old problems .While other companies remain small . A better understanding of important factors of growth, helps Entrepreneur women and investors succeed in their business. Design/methodology/approach- This study is a qualitative study with a foundation data approach, to identify strategies that influence the growth of women's small and medium business market. The statistical population consisted of female entrepreneurs in The statistical population includes female entrepreneurs in Guilan, Khorasan, Markazi, Kurdistan and Kerman provinces from five geographical regions (north, south, east, west and center) of Iran .The statistical sample consisted of 15 female entrepreneurs from 5 provinces of Iran. Needed information of the study is gathered through a semi-structured interview with 15 entrepreneur women around five provinces of the country in various industries. Utilizing three coding stages ( open, axial and selective).Findings-The results of this study identify a set of strategies that are effective on business growth. These include marketing strategies (market development, product development, market penetration, differentiation, and diversification). The strategy of business practices( Customer orientation, training, use of modern technology, networking and agility) and entrepreneurial orientation strategy (innovation orientation, risk taking and pre-activation) and and eventually a conceptual model is presented.

Keywords

• "women's entrepreneurship
• " small and medium businesses"
• "women's business growth strategies"