Reasons for Leaving Home: Comparing Predictors of Wanting to Migrate and Travel in Croatian Undergraduates

Abstract

Previous research has relied on the assumption that people migrate from a poor to a rich country. This study instead looks at predictors of desires for migration away from a relatively well-off country in Eastern Europe. Predictors for both long-term, permanent international migration and short-term, leisure international travel are compared. A survey was administered to 323 undergraduates in Osijek, Croatia. Power motivation, career orientation, neophilia and place attachment were examined as predictors. As predicted, career orientation, place attachment, and neophilia are significant predictors for desires for long-term international migration for both men and women. Power motivation, career orientation and neophilia predicted women’s travel intentions, but only neophilia predicted men’s travel intentions. Gender differences in travel intentions are discussed. The role of economic and noneconomic factors and predictions for future migration in Croatia are examined. The data allow better understanding of the reasons why Eastern Europeans want to leave their home country. It also has implication for gender differences on reasons for traveling. Such gender differences might relate to more effective marketing strategies targeting male and female tourists from Eastern Europe.

Keywords

• migration
• travel
• Croatia
• neophilia
• power motivation