The Quality control criteria for designing marketing campaigns Through digital platforms Corona crisis (A Case study of the quality of health services)

Abstract

The emerging coronavirus crisis has caused widespread challenges around the world. A pandemic of this magnitude has not been witnessed since the Spanish Flu, which was nearly a century ago. This crisis represents a new challenge, especially in the current context in light of a global epidemic. The timely response to any crisis is the basis for dealing with the epidemic, and is the difference between containing the crisis and allowing it to spread. The Egyptian state has drawn a very clear policy characterized by balance to confront this pandemic since the emergence of the crisis. Corona and its first wave, the government aimed to achieve a great balance between the two axes of preserving the health of the citizen, and ensuring the continued rotation of the wheel of the economy. This is through many measures that have been taken to deal with this severe crisis that has negatively affected many countries of the world, while being careful not to stop many economic activities, based on the state and government’s awareness of the connection between these activities and millions of Egyptians.

Keywords

• digital advertising
• the crisis
• announcement
• digital platforms