How Consumer Attitude  Mediates Risk Perception and Trust  in Using Food Delivery Application

Putu Nina Madiawati; Tri Indra Wijaksana

doi:10.21776/ub.apmba.2023.011.03.3

APMBA (Asia Pacific Management and Business Application) (Apr 2023)

How Consumer Attitude Mediates Risk Perception and Trust in Using Food Delivery Application

Putu Nina Madiawati,
Tri Indra Wijaksana

Affiliations

Putu Nina Madiawati: Department of Master of Business Administration, Telkom University, Bandung, Indonesia
Tri Indra Wijaksana: Department of Bachelor of Business Administration, Telkom University, Bandung, Indonesia

DOI: https://doi.org/10.21776/ub.apmba.2023.011.03.3
Journal volume & issue: Vol. 11, no. 3
pp. 293 – 302

Abstract

Read online

This study's objective is to observe the variables influencing decisions to use food delivery applications (FDAs) in West Java, Indonesia. We start with the argument that observing risk and trust factors in online transactions were crucial to determine consumer’s attitude and their online purchase behaviour in the end. By surveying 384 individuals and responses were taken from structured questionnaires, the relationships between variables were analyzed using quantitative methods incorporating structural equation model, partial least square (SEM-PLS). The results showed that online purchase behaviour is influenced by risk perception and trust, but mediating effect can cause different results in indirect effects.

food online application, online marketing, e-commerce, e-marketing

Published in APMBA (Asia Pacific Management and Business Application)

ISSN: 2252-8997 (Print)
Publisher: University of Brawijaya
Country of publisher: Indonesia
LCC subjects: Social Sciences: Commerce: Business
Website: http://apmba.ub.ac.id/index.php/apmba/index

About the journal

Abstract

Keywords