Women’s empowerment in the jewelry industry

Abstract

Social roles are constantly under influence and being altered by external forces. The female gender, for one, is undervalued when it comes to sexual equality, due to the influence of a cultural process. The need for change has made feminism rise in the twentieth century. Based on gender equality, this ideology is especially active in the labor market. In the jewelry industry, there are projects with this focus. Thus, this paper presents – based on bibliographic data and an interview with an authority on the subject – the confirmation of the importance of female empowerment in the jewelry market.

Keywords

• mulher
• empoderamento
• joias
• igualdade.