Bìznes Inform (Aug 2023)

A Study of the Influence of Environmental Factors on the Economic Behavior of the Enterprise

  • Rayevnyeva Olena V.,
  • Brovko Olha I. ,
  • Zhui Su

DOI
https://doi.org/10.32983/2222-4459-2023-8-193-198
Journal volume & issue
Vol. 8, no. 547
pp. 193 – 198

Abstract

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The article is devoted to the study of factors of the external environment that have an impact on the formation of the economic behavior of the enterprise. The formation of the economic behavior of enterprises takes place under the influence of the internal and external environment, focused on entrepreneurial motivation and the provision of a high degree of security and faces "relative" freedom of economic behavior, because enterprises are in a situation of unstable economic development, which arises under the influence of factors with different etymologies of origin. It has been proved that the effective functioning and development of domestic enterprises in modern conditions requires the determination of factors of internal and external economic behavior and compliance with the necessary principles of activity. The purpose of the article is to study various types of factors of the external environment of the business entity and determine their influence on the formation of the economic behavior of the enterprise in conditions of unstable economic development. The article presents several approaches to the division of the external environment of the enterprise and offers a list of factors of the external environment that have an impact on the formation of the economic behavior of the enterprise, among which the following are highlighted: economic, international, market, demographic, technical-technological, geographical and ecological, social and cultural. Determining the influence of environmental factors on the economic behavior of the enterprise will increase the efficiency of decision-making in the conditions of the chosen trajectory of the enterprise's development.

Keywords