The Impact of Industry 4.0 on Export Market Orientation, Market Diversification, and Export Performance

Abstract

Background and Purpose: Existing literature on the Industry 4.0 concept does not provide a clear empirical verification if and how the implementation of Industry 4.0 impacts export market orientation, market diversification, and export performance of firms. The purpose of this paper is to provide a framework on how firms can increase their export performance by knowing the impact of Industry 4.0 on firms’ export activities.

Keywords

• industry 4.0
• export market orientation
• market diversification
• export performance