Elektronički Zbornik Radova Veleučilišta u Šibeniku (Jul 2022)
THE STATE AND BUSINESS ANALYSIS OF ENTERPRISE SECTOR IN ŠIBENIK-KNIN COUNTY - comparison of pre-pandemic and first pandemic year
Abstract
The COVID-19 virus pandemic, which began in 2020, had a negative impact on the global and Croatian economy. Accordingly, the pandemic has globally affected the reduction in overall demand, the decline in consumption preferences, reduced the flow of people, goods, and services, disrupted supply chains, and consequently reduced production and trade in goods and services. The economic crisis encompassed even the most developed countries in the world, therefore there has been a decline in global GDP of 4.4%, and the crisis has also resulted in a GDP reduction of all major world economies (except the economy of the People’s Republic of China). The aim of this paper is to analyze the state and business performance of the enterprise sector in the County of Šibenik-Knin for two periods, ie the pre-pandemic year 2019 and the first pandemic year 2020. The following state and business performance indicators will be analyzed: realized profit/loss, number of employees, number of enterprises, total income, income per employee, income per enterprise, and market share. In addition, in order to have an insight into the state and business performance of the enterprise sector in the County of Šibenik-Knin, selected business performance indicators for enterprises of the County of Šibenik-Knin County and the Republic of Croatia will be compared. The observation of the enterprises encompasses two criteria: size and activity. The paper analyzes secondary data from the database of the Digital Chamber of the Croatian Chamber of Commerce and also provides the limitations of the study and useful recommendations for future research.
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