PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS

Abstract

Companies that want to maximize their profits must decide on several elements that influence this aspect. An important role is pricing the product or service offered by the company. In determining the best price for the product, management must take into account several factors such as cost / unit, market characteristics where the product is intended to be placed, consumer needs. Those that make this type of decisions often use price strategies which help enter a particular market. Economists state that there are many types of strategies out of which I will present those strategies that are based on marginal cost, incremental costs, break even and mark-up.

Keywords

• prices
• strategies
• price discrimination