Corporate Responsibility: Generation of Corporate Social Capital

Abstract

There is ample information on corporate social responsibility and how it should be applied in different organizations, leading to models, application areas, stakeholders and compliance levels, but not with the creation of social capital. The relationship between them is very narrow. This resource is an intangible asset that can be created according to thedifferent relationships such organization with stakeholders in relation to the economic, legal, ethical and discretionary dimension. The generation of social capital is the result of hard and continuous work in four dimensions, which does not neglect any of them. In line with this article describes the joint should be between strategy, creating value for each of stakeholders and the ability to produce social capital as a central element of corporate social responsibility.

Keywords

• responsabilidad social
• capital social
• grupos de interés
• stakeholders
• estrategia