Matrix QFD: study and application in a fashion confectionary company

Abstract

In this article, one of the tools of quality recommended to obtain a product adapted to the demand, the Matrix QFD (Quality Function Deployment) is discussed. With the purpose of contributing to quality, the study presents the application of the tool in a fashion confectionery company. This sector presents high operational and competitive dynamics and high interaction with the segments of the productive chain, requiring suitable reactions to demand. In the search for an understanding of how the transfer of market expectations for the company occurs, the article sought to understand how the QFD matrix can help in the process of meeting that demand in a fashion company. Therefore, a case study was used, analyzing the use of QFD in a fashion clothing company, located in an industrial pole in the state of Paraná. Thus, a systematic monitoring of the company’s activities with the use of the tool was carried out, starting with the launching of annual collections. As a result, it was identified that the use of the tool allows for the definition of the points to be prioritized and the resources necessary to adapt the products of the organization to the desires of the clients.

Keywords

• Quality management
• Suitability to use
• Perceived quality.