Discovering Digital Library User Behavior with Google Analytics

Abstract

Google Analytics has advanced features for tracking search queries, events such as clicking external links or downloading files, which you can use to track user behavior that is normally difficult to track with traditional web logging software. By tracking behavior, you can use Google Analytics API to extract data and integrate it with data from your digital repository to show granular data about individual items. Using this information, digital libraries can learn how users use the site without extensive HCI studies, and can use this information to improve the user experience.