PHARMACEUTICAL MANAGEMENT AND METHODS OF INNOVATIVE ENTREPRENEURSHIP

Abstract

Activities of small business in the field of pharmaceutical sales including spread of drugs through pharmacy sales widely debated in recent professional publications are discussed. The theme is very relevant today for both medical professionals and top managers of entities engaged in the sale.

Keywords

• менеджмент
• предпринимательство
• фармацевтика
• медицинское обслуживание
• стандарты качества
• аптечные сети
• маркетинговое исследование