Creative industries as a factor of tourist destination branding

Abstract

More attractive to tourists will be those destinations, that is, countries, regions and places that off er the highest value for the invested money or the ones that off er distinctiveness and uniqueness that can not be substituted by an alternative destination. The aim of the paper is to point out to the possibilities, significance and synergy of culture and creative industries in the function of branding destinations in tourism. The methodology of the paper includes cabinet research, i.e. a review of the selected scientific and professional literature, as well as a presentation of examples of the best practice of the places, which by recognition and affirmation of creative industries contributed to the development of an innovative tourist off er, thereby ensuring themselves economic prosperity and enhanced image.

Keywords

• destination branding
• creative tourism
• creative industries
• culture