Journal of Tourism Futures (Apr 2025)

Tourism, technology and gender equality futures

  • Craig Webster,
  • Anna Farmaki

DOI
https://doi.org/10.1108/jtf-05-2024-0098
Journal volume & issue
Vol. 11, no. 1
pp. 114 – 123

Abstract

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Purpose – The aim of the paper is to discuss the contribution of tourism technologies to Sustainable Development Goal 5 (SDG5), gender equality. Design/methodology/approach – Following a review of the literature on tourism technologies and a consideration of the goals of SDG5, we provide a discussion of the ways in which tourism technologies can support gender equality. Findings – While the tourism industry has potential for the promotion of gender equality, there are policies and research agendas that can be followed that will enable tourism technologies to better support the SDG5 goal. Practical implications – Tourism, as an industry, can play a vital role in supporting SDG5 by ensuring that women’s voices are present in the management of tourism technologies. Originality/value – This paper represents a viewpoint of how automation technology applications in tourism can progress towards the SDGs, specifically in regard to gender equality. This analysis shows that there is potential at this point to incorporate women’s perspectives into automation technology applications in tourism in ways to ensure that meaningful contribution is made towards progress in gender equality.

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