E3S Web of Conferences (Jan 2024)
Processes of management of competitiveness of ecotourism destinations and methodology of its assessment
Abstract
Assessment of the competitiveness of existing tourist destinations in the regions requires the improvement of a comprehensive analysis methodology. As a result of this, in the future, the possibility of positive implementation of the measures developed to minimize risks in business activities in the destination area will increase. At the same time, issues of increasing the competitiveness of products and services created in tourist destinations are important in the development of the industry based on market laws and are considered one of the most important factors of economic stability. The article contains the opinions, conclusions and suggestions of the authors on the topic.