Rebranding of TV Channel Domashny

Abstract

In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and increase loyalty of current clients. In this article we can see how rebranding influenced on the channel.

Keywords

• телеканал
• логотип
• программы
• эфирные заставки
• бренд
• ребрендинг