METHODOLOGICAL APPROACH TO CONDUCTING CORPORATE TECHNOLOGICAL FORESIGHT AND AN EXAMPLE OF ITS USE FOR A COMPANY IN THE OIL AND GAS SECTOR OF RUSSIA

Abstract

A methodological approach for conducting a technological foresight at the corporate level has been proposed. A corporate foresight based on general methodological approaches used in world practice should take into account a number of additional factors imposed by the specifics of the industry and organization in order to obtain a list of priority technologies and technological directions relevant to the company’s activities. Methodological approach is based on the concept “Markets-Trends-Technologies”. Global markets research allows us to determine key problems and trends of society evolution in economic, social, political and other arears. The transition to the corporate level is carried out by identifying trends in the company’s industry. The methodology have described in detail the methods of attracting experts to assess the power of mutual influence of trends and technologies. The results of the assessment can be used for subsequent technological mapping in scientific and technical forecasting and strategic planning.

Keywords

• foresight
• trend
• forecasting
• scientific and technical development
• promising technology
• technological direction