The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat

Abstract

The purpose of this paper is to investigate the manner in which advertising influences the behavior of the consumer of tourism services. The theoretical considerations focus on the analysis of the attitudes that influence the behavior of the consumer, consequently this endogenous factor will be subjected to a fundamental analysis in order to understand the mechanisms of influence on a certain type of behavior of the individual viewed from the point of view of his quality of consumer of tourist services. In order to achieve the proposed goal, the research focuses on studying the behavior of the consumer of tourist services at Resita. In order to achieve this goal, we chose the questionnaire as a research tool. This last chapter of the paper introduces the selected research methodology, the analysis and processing of the research results, as well as the interpretation of the research data.

Keywords

• consumer
• advertising
• tourism
• research
• behaviour