Tilpasning til en ny virkelighet – Nedbemanning og omorganisering i norske mediebedrifter

Abstract

Abstract Business managers in the media sector have been facing deep structural changes in consumer behaviour and rapid development in technology. In addition, the financial crisis in 2008 had a profound effect on revenues from the advertising market. We take a close look at these developments in industry and present an analysis on how eight large Norwegian media companies responded to market changes by restructuring and downsizing their organizations. At company level, we examine the actors’ views of the situation, focusing on the measures undertaken and the dynamics between managers and union representatives.

Keywords

• organizational change
• downsizing
• business models
• strategy
• organizationalchange
• businessmodels