AVALIAÇÃO ECONÔMICA DA PRODUÇÃO DE ABACAXI (Ananas comosus L.) CULTIVAR PEROLA NA REGIÃO NORTE FLUMINENSE

Abstract

This work aimed to evaluate the economic viability of the pineapple production in the Northern region of Rio de Janeiro State. One concludes that the majority of producers in this region presented an internal return average rate of 33.08%, indicating that pineapple production shows satisfactory economic viability. On the other hand, several pineapple producers of this region are deficient in both production management and administration control. In this sense, it was observed low productivity, inefficiency of the production resources and product price instability in the commercialization process, as one among other factors that result directly in the low profitability of this enterprise. It was found out that the main determinant factors of pineapple production competitiveness in the mentioned region are related to unsuitable management of irrigation, diseases and weeds control, defensives usage, costs management and commercialization process.