An Intelligent Decision-Making Model to Analysis and Assess the Strategies of International Business Administrations Under Neutrosophic Environment

Abstract

Global company management relies heavily on the techniques developed in the field of International Business Administration. This paper summarizes the most important strategies used by companies to deal with the challenges of doing business on a global scale. It stresses the necessity for localization and adaptation to accommodate varied market preferences and underscores the relevance of market entrance techniques including exporting, licensing, and foreign direct investment. Strategies for obtaining economies of scale and uniformity across markets are examined, along with the role of standardization and global integration in doing so. The need to develop one's cross-cultural competency as a means of appreciating and valuing one another's cultural backgrounds is emphasized. Approaches to logistics, procurement, and distribution management at the global level are explored. The authors argue that strategic partnerships and joint ventures might be used to tap into local expertise and infrastructure. This paper used the neutrosophic set integrated with the multi-criteria decision-making (MCDM) tools to analyze and evaluate the various strategists. The TOPSIS and VIKOR methods are used to rank the alternatives and obtain the most suitable strategy. This paper used ten factors and seven strategies to be evaluated and analyzed. These elements are applied in experiments to use the best strategy in the organization.

Keywords

• neutrosophic set
• topsis
• vikor
• mcdm
• international business administration