A Internet como Novo Meio de Comunicação para os Destinos Turísticos: O caso da Ilha da Madeira

Abstract

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mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p style="text-align: center" class="MsoNormal" align="center"><strong><span>Resumo</span></strong></p> <p style="text-align: justify" class="MsoNormal"><span>Com o aparecimento da Internet, assiste-se cada vez mais ao nascimento e desenvolvimento de novos destinos turísticos. O novo meio de comunicação faz com que os consumidores aumentem os seus patamares de exigências e de expectativas. Ao poder público e às empresas privadas cabe-lhes o papel de sensibilizar o imaginário dos turistas para visitarem as suas comunidades e regiões e não outras. O presente artigo pretende analisar a importância que o poder local e regional da Madeira atribui à Internet para a divulgação dos seus municípios como destinos turísticos a serem fruídos. A pesquisa foi baseada em entrevistas e análise dos <em>sites</em> municipais. O trabalho de campo realizou-se de Janeiro de 2004 a Junho de 2004. Este artigo centra-se essencialmente na análise das entrevistas e está estruturado nos seguintes tópicos: Introdução à problemática; fundamentação teórica sobre a temática; análise das entrevistas e conclusão. </span></p> <p class="MsoNormal"><strong><span>Palavras-chave:</span></strong><span> turismo; Internet; novo consumidor; promoção; informação.<strong></strong></span></p> <p style="text-align: center" class="MsoNormal" align="center"><strong><span> </span></strong></p> <p style="text-align: center" class="MsoNormal" align="center"><strong><em><span>Abstract</span></em></strong></p> <p style="text-align: justify" class="MsoNormal"><span>With Internet new tourism destinations are promoted and developed. That communication medium generates and increases the consumers’ demands and expectations. Local and regional government bodies and private companies both play a new role: through Internet they should be able to feed the tourist’s imaginary in order to choose their communities and regions instead of others. This article analyses the importance that local and regional authorities attribute to new technologies for promoting their municipalities as tourism destinations. The research was based on interviews and analysis of web sites. The fieldwork has been done from January 2004 to June 2004. This article mainly approaches the interviews analysis and it is structured in the following topics: Introduction; theoretical approach, interviews analysis and conclusion.</span></p> <p style="text-align: justify" class="MsoNormal"><strong><em><span>Keywords</span></em></strong><strong><span>: </span></strong><span>tourism; Internet; new consumer; promotion; information<strong>.</strong></span></p> <p style="margin: 6pt 0cm; text-align: justify; line-height: 150%" class="MsoNormal"><strong><span> </span></strong></p>