The importance of social media on the FMCG market in Bangladesh

Abstract

The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.

Keywords

• social media
• marketing communication
• bangladesh
• fmcg market
• d12
• d83
• l82
• m31