Television viewing by elderly and their depiction in the visual media

Abstract

This study is an attempt to understand the television (TV) viewing by elderly and how elderly are depicted in certain daily programs. A sample of rural and urban elderly men and women were interviewed through a structured schedule to assess their views regarding depiction of elderly in the media. Results highlighted certain stereotyping projections and incidence of domestic abuse in the depiction of characters of elderly. The constructive role of media in promoting positive ageing was highlighted.

Keywords

• television viewing by elderly; their depiction in visual media