ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV

Abstract

There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we will consider and evaluate the potential of the competitive strategy of the publicly available federal TV channel Match-TV.

Keywords

• стратегия
• конкуренция
• телевизионный рынок
• конкурентные стратегии
• аналитика