Out of Africa

Abstract

Corporations, social organisations, and government stakeholders are increasingly engaged in implementing Western information and communication technologies (ICTs) in sub-Saharan Africa. Given the impact of the digital revolution, critical questions emerge around the presumed need for this “into Africa” implementation. Our contribution aims to strike a counter-intuitive note amid the global perspective of “expanding” ICT into Africa. In the first place, we argue that the “digital revolution” in Africa is taking place successfully because it is based on important values originating in indigenous cultures – including African cultures – rather than Western principles. In the second place, we assume that digitalisation will be driven through “out of Africa” developments rather than an “implementation in Africa”. To substantiate our thesis, we present an example of a successful ICT service provider “made in Africa” and cutting-edge propositions created by African ICT students as potential future “out of Africa” business solutions.

Keywords

• information and communication technologies
• digital revolution
• digitalisation
• mediatisation