Reading strategies on the web: between accumulation and dispersion

Abstract

Reading on the web calls for specific reading strategies due to its rhizomatic constitution. The movement of unfolding virtualities, an essential part of the Deleuze’s theory of the rhizome, is carried out on the web, mainly through computational algorithms that overdetermin the reader's choices. Using metaphors that represent different types of readers, their reading strategies are analyzed based by the key of accumulation versus dispersion. Accumulation corresponds to the hyperconnection that saturates the reading; while dispersion corresponds to emptying that leads the reader to mere repetition. From the search for balance between the two poles, emerge strategies that allow the reader to obtain the best advantage of the multiplicity paths provided by the web.

Keywords

• rizoma
• organização do conhecimento
• metáfora
• heterotopia
• hipertexto