Value Evaluation of Comprehensive Development of Woodblock New Year Prints Based on FAHP

Abstract

Woodcut New Year pictures are the artistic creation of Chinese folks, bearing regional cultures in different areas and forming a variety of artistic forms. But nowadays, under the the environment of the collision of regional culture and economic market, its expansion faces dilema of development. On the one hand, there is a gap between folk art and modern aesthetics. On the other hand, it faces the choice between traditional craftsmanship and modern technology. In such a complex environment, how to determine the development point of woodcut New Year pictures is the most important. Based on the previous research on woodcut New Year pictures in various places, the article constructs a comprehensive development value evaluation index system. Taking three places - Taohuawu, Yangjiabu and Fengxiang as examples, the paper evaluates the woodcut New Year pictures by using fuzzy analytic hierarchy process, expecting to pertinently put forward a new perspective and method for the development of woodblock New Year pictures.