Culturological description of the language of advertising

Abstract

The description of the language of advertising in the aspect of cross-cultural communication previews not only the knowledge of historic and cultural tradition, but the specifics of language units functioning. Texts of advertising are not limited to verbal components, but they are playing the key role in the formation of advertising message.

Keywords

• культурология
• семиотика
• рекламное сообщение
• визуальные и аудиальные знаки