LINGUOCULTURAL LEVEL OF ENGLISH MASS MEDIA TEXT DESCRIPTION

Abstract

The article attempts to identify and illustrate the linguocultural features of the English media text, which determine the inventory of linguistic means and their organization. Particular attention is paid to the phenomenon of precedence, the communicative and pragmatic potential of the functioning of phraseological expressions, allusions and the use of collocations in mass media texts. Semantically transformed phraseological units in the media text establish a connection with various images and stereotypes of a particular culture. Allusions based on universal cultural or historical concepts represent ways of seeing the surrounding world, common to different linguistic communities. The research has theoretical and practical significance and will be useful in the further study of the linguocultural features of the use of lexical units to influence the reader and reflect the individual style of the author.

Keywords

• медиатекст
• фразеологизм
• аллюзия
• коллокация
• прецедентный феномен
• mass media texts
• phraseological units
• allusions
• collocation
• precedent phenomena