Navigating the transformation through the insights from a study on public relations and organisational transformation

Abstract

AbstractOrganisations encounter an unprecedented level of constant change in the contemporary digital era. The exponential growth in computer processing power has revolutionised industries and disrupted traditional business models. Organisations must embrace change to remain competitive and thrive in a dynamic global economy. The current study aims to scrutinise the vast literature body on public relations and organisational change to develop a robust conceptual framework. An innovative review approach named ‘Methodi Ordinatio’ or ‘InOrdination’ was employed to accomplish the study objectives. The extensive data collection process was conducted through the renowned Scopus database from 1998 to 2022. Subsequently, a bibliometric analysis was performed on the existing corpus of studies to ensure the reliability and depth of insights derived from the study findings. Specifically, an exponential surge in attention toward the intersection of public relations and organisational change since 2012 was revealed. Additionally, the word cloud analysis discovered the simultaneous emergence of relevant keywords, such as leadership and human relations, thus underscoring the pivotal role in driving successful transformations. Hence, the findings substantiated the critical importance of effective leadership and human connections in navigating organisational change. Meanwhile, a conceptual framework was developed to present a transformative perspective while empowering organisations to effectively navigate change. The study outcomes also empowered future researchers and practitioners to comprehend the role of public relations in driving organisational change.

Keywords

• Public relations
• organisational change
• change management
• Methodi Ordinatio
• bibliometric
• Guangchao Charles Feng, Hong Kong Baptist University, Hong Kong