COMMUNITY SATISFACTION AND DEVELOPMENT STRATEGY OF MINA PADI PROGRAM IN SUNGAI REBO VILLAGE

Abstract

The company's support in the form of Environmental Social Responsibility (TJSL) of PT Kilang Pertamina Internasional (KPI) Refinery Unit III Plaju through the Integrated Agriculture & Fisheries or Mina Padi program is motivated by the low production and income of rice farmers generated by the community because it is affected by tidal water conditions. This research aims to measure the satisfaction index of program recipients and develop a strategy for developing the Mina Padi program. This research used a survey method by conducting interviews and questionnaires with 30 members of the Bina Tani Berkah farmer group who received the benefits of the Mina Padi program in Sungai Rebo Village, Banyuasin I District, Banyuasin Regency. The types of data used in this research are primary and secondary. The data processing method to answer the first objective uses the Likert Scale method; the second uses SWOT analysis. The research results show that community satisfaction with the Mina Padi program in Sungai Rebo Village is in the satisfaction category, scoring 3.18. The first strategy that can be applied from the results of this research is aggressive, namely utilizing the formula by optimizing one's strengths to take advantage of various existing opportunities, namely by exploiting existing strengths and opportunities, overcoming internal weaknesses, and anticipating external threats through the application of appropriate cultivation technology and increasing the capacity of farmers and their farmer groups, and collaborating with various parties so that they can continue to grow the income of rice mina farmers in Sungai Rebo Village.

Keywords

• swot
• mina padi program
• integrated agriculture