Development and validation of a new measure of travel destination personality

Kovačić Sanja; Jovanović Tamara; Dinić Bojana M.

doi:10.2298/PSI190423016K

Psihologija (Jan 2020)

Development and validation of a new measure of travel destination personality

Kovačić Sanja,
Jovanović Tamara,
Dinić Bojana M.

Affiliations

Kovačić Sanja: Department of Tourism, Geography and Hotel management, Faculty of Sciences, University of Novi Sad, Serbia
Jovanović Tamara: Department of Tourism, Geography and Hotel management, Faculty of Sciences, University of Novi Sad, Serbia
Dinić Bojana M.: Department of Psychology, Faculty of Philosophy, University of Novi Sad, Serbia

DOI: https://doi.org/10.2298/PSI190423016K
Journal volume & issue: Vol. 53, no. 1
pp. 65 – 85

Abstract

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The main aim of this study was to develop a new scale for measuring travel destination personality – the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more appropriate adjectives for the description of travel destination personality are generated. Results confirmed the five-factor structure of DPS, with dimensions Excitement, Sincerity, Competence, Ruggedness, and Sophistication. The final version of DPS consists of 24 items and subscales showed good construct (convergent and discriminant) and criterion validity, as well as reliability. [Project of the Serbian Ministry of Education, Science and Technological Development, Grant no. 176020 OI: Transformation of geospace in Serbia - past, current problems and solution proposals]

Published in Psihologija

ISSN: 0048-5705 (Print); 1451-9283 (Online)
Publisher: Drustvo Psihologa Srbije
Country of publisher: Serbia
LCC subjects: Philosophy. Psychology. Religion: Psychology
Website: http://www.doiserbia.nb.rs/Journal.aspx?ISSN=0048-5705

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