EVALUATION OF RFID APPLICATION IN APPAREL RETAIL IN SUPPLIER AND CUSTOMER CHAINS

Abstract

This article aims to evaluate the application of RFID in retail apparel stock. The use of RFID in Brazil has been limited to large enterprises and supply operations, not in the retail supply chain link. Therefore, this article brings interesting findings about RFID and its application in retail. The case study was used such as qualitative research approach and semi-structured interview. For this method, a roadmap of open and closed questions was used. Data were analyzed by checking all the points of the questionnaires from the literature review, which were organized with field research to complete the discussion of the case. Both interviewers agreed as to the advantages of RFID: an average return; new opportunities; high contribution to the company; reduction of time taken for inventory. With regard to disadvantages, the first interviewer noted the interference of RFID tag, and the second interviewer disagreed. The research revealed that RFID takes greater accuracy and better inventory management; fewer out-of-stock events; timely replenishment; maintenance costs reduction of inventory; level of high customer service; agility of payment in cashiers; best shopping experience; and better prevention of losses. One of the problems identified was the registration of products on the client.

Keywords

• Information Technology
• RFID
• Logistic
• Retail
• Apparel