Russian Linguistic Bulletin (Jun 2021)
THE PECULIARITIES OF FUNCTIONING OF COLORISTIC METAPHORS OF THE GERMAN MEDIA-POLITICAL DISCOURSE OF THE PANDEMIC PERIOD
Abstract
The article is devoted to the analysis of the peculiarities of coloristic metaphor system of the FRG media-political discourse of the coronavirus epoch. While the investigation, the basic characteristics of the color spectrum of modern “coronapolitical” reality were revealed, new acute social-political phenomena of the pandemic period, named by the figurative color representations of the German media-political discourse were objectified, key pragmatic meanings of the type of color images under consideration were analyzed. As a result of the conducted research it is worth concluding that the basic color palette of the German coronavirus media-political discourse, modelled by metaphorical images, is objectified by key coloronyms of dark tones as well as grey, red, yellow, green colors. Pretty vivid representation of such kind of color-naming is connected with the emergence of absolutely new phenomena-realities of the “covid time”, such as (“coronavirus”, “COVID traffic lights”, “green passport”). Pragmatic potential of “coronavirus” metaphors in the format of the German media-political discourse is generally connected with the negative influence, with the forming of pejorative meanings of alarm, anxiety, pessimism, apathy, danger and death.
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