Evaluation Strategies of International Business Administration in the E-Commerce Sector Using Single-Valued Neutrosophic Sets

Abstract

In today's digitally connected and globally interconnected corporate world, the assessment of International Corporate Administration in E-commerce is of the utmost importance. To help with the evaluation of such a program, this paper summarizes important topics. The evaluation covers a wide range of topics, such as strategies for entering and selecting markets, digital marketing for acquiring customers, logistics and supply chain management, payment, and security systems, customer experience and retention, data analytics for measuring performance, communication across cultures, and continuous learning. When considering an International Business Administration program in E-commerce, prospective students should take these factors into account. This will help them make informed decisions and ensure that they gain the knowledge and skills needed to succeed in the complex world of international e-commerce and make a positive impact on global businesses. So, we proposed a single-valued neutrosophic framework for dealing with uncertain information in the evaluation process. We used multi-criteria decision-making methods named the AHP and WSM methods. The AHP method is used to compute the weights of criteria. The WSM method is used to rank the alternatives. We used 15 criteria and 10 strategies in this study. We performed a sensitivity analysis to show the stability of the results.

Keywords

• single valued neutrosophic sets
• international business administration
• e-commerce
• strategies
• ahp method
• wsm method