Les dispositifs de confiance utilisés par les petites entreprises du bâtiment en France

Abstract

Small construction companies mobilize different kinds of confidence for capturing and reassure their customers. Beyond the interpersonal networks, the most common device, they create devices such as professional qualifications and certifications, and adhere to organizational instruments such as mediation systems run by supermarkets or assistance companies. The article shows how the use of these devices varies according to the conventions of quality and strategic positioning of companies.

Keywords

• Market sociology
• Quality
• Construction Industry
• Qualification