Using the Transformation Concept in Creating Safari Multi-functional Fashion Designs for Women

Abstract

The modern fashion world is driven by fast fashion trends, and consequently the problem of over- consumption is occurred. Designers have a dramatic impact on reducing the material content of consumption and hence aggregate request on the environment through innovative designs which demand a new type of fashion practice based more on transformative acts and less on consumptive ones. The transformation process allow to raise the utility, functional possibilities and aesthetic properties of designs, thus transformable clothing has made progress to sustainability. This study aims to explore the feasibility of extending multi-functional product, and how to enable newly developed product to be both a safari clothing and various utilitarian items (backpack-sleeping bag-tent). The present study find that the multi-function transformation design is an effective way to solve material wastage of product manufacturing, improve utilization frequency of products and meet the basic needs of consumersWithin the fashion industry the trend for ‘fast fashion’ has generated an exponential rise in the sale of inexpensive fashion garments that are often worn too little, washed too often and are too quickly discarded, which lead to major implications for the environment and society. Fashion designer in industry needs to consider further criteria within the company’s design brief and accept that the design brief should extend beyond the usual economically driven conventional criterion, to include criteria that will meet the needs of the environment and society. [1]The fashion discipline is far behind, for example: industrial design in producing scientific environmental knowledge of designer’s use, trying new design methods to solve problems in more creative ways, or engaging consumers in sustainable transformation processes. By definition design for environment include environmental consideration and specially life cycle thinking. The sustainable design approach adds to the aforementioned the ethical and social dimensions of the product, in its manufacturing, use and disposal phases. [2]The transformable garments represent an actual group in the assortment of contemporary clothing, providing wide possibilities of obtaining multifunctional shapes. The transformable products include an ensemble of garments designed with diverse techniques and methods, both traditional and non-traditional. The morphological transformation techniques are based on the principles of reconstruction and transformation, facilitating the transformation of one product shape into another and transformation of elements in the interior of the same shape. [3]

Keywords

• multifunctional design; sustainability; safari; transformative designs; tent