Penentuan Prioritas Perbaikan Kualitas Layanan TransJakarta dengan Menggunakan Metode IPA-PGCV

Abstract

TransJakarta was a Bus Rapid Transit (BRT) system in Jakarta. It was designed to provide Jakarta citizens with a fast public transportation system to help reduce rush hour traffic. After operating more than one decade, many suggestions and critics were given related to service quality. IPA and PGCV methods were applied to determine which service attributes should be improved and their priorities. In this research, eight service attributes were identified as critical attributes (on first quadrant of IPA diagram). The higher value of PGCV index indicated the priority level of attributes. Based on its priority level, the order were 1) easiness of giving suggestions, 2) ticket queue, 3) easiness of complaints, 4) the facilities for passengers with special needs, 5) employees appearance, 6) transportation cost, 7) accessibility, and 8) the number of bus.