Experiences in a capital city: How we market our services

Abstract

Lusaka Eye Hospital, in the capital city of Zambia, was established in 2001. We had to work hard to ensure that people knew about it and were coming forward for the eye care they needed. Here are the lessons we learnt.

Keywords

• Community Outreach
• Patient-Centred Care
• Attitudes to Health
• Health Promotion
• Communication
• Zambia