Investigating consumer interest and satisfaction with online shopping amid the pandemic in Bangladesh

Abstract

Online shopping received significant attention during the COVID-19 pandemic around the world. In Bangladesh, people also preferred online shopping amid the pandemic due to the usefulness, quick service delivery, quality of service, and trustworthiness. This study investigated the relationship between the consumer profession and online shopping amid the pandemic in Bangladesh. In particular, the study also explored the relationship between the consumer professions and the interest in online shopping and the relationship between the consumer profession and satisfaction with online shopping amid the pandemic. We conducted the study using the positivist research philosophy, which guided the quantitative research approach. We conducted a cross-sectional survey on various professionals who engaged in online shopping during the pandemic. A total of 161 respondents participated in the cross-sectional survey in the Mymensingh district, Bangladesh. The study used a probability random sampling technique to gather data. The findings of the study revealed that the relationship between consumer interest in online shopping and different professions was found statistically significant. These findings indicate that e-commerce platforms should implement suitable marketing strategies since the professional background of the consumers significantly influences their online buying behavior. However, future research may investigate the specific challenges of online shopping during the pandemic in Bangladesh, which the study did not explore.

Keywords

• covid-19 pandemic
• online shopping
• quality of services
• consumer interest
• consumer satisfaction